I help women stop the shame-avoidance cycle with money — so they can face their numbers, make a plan, recover from mistakes, and build real financial momentum. In English and in Portuguese.
Financial progress doesn’t come from being perfect with money. It comes from learning to return to the plan — quickly, without shame, and without losing the ground you’ve already built.
You know you should open the bank app. Check the balance. Make the plan. Stop the purchase you'll regret. You know all of it — and something still keeps getting in the way.
That gap between knowing and doing is not a discipline problem. It's not a math problem. It's a behavioral problem — one that happens in a specific, identifiable moment that most financial programs never address.
And it's exactly where this work begins.
I remember the exact moment it hit me. I had just come back from a walk in our neighborhood. The sun was shining, flowers blooming — everything outside looked perfect.
And as I opened the front door, one thought dropped into my chest like a weight:
My head was pounding. My relationship with my teenage daughter was in constant fight mode. I carried quiet resentment I said I'd forgiven but clearly hadn't healed. I was unhappy, stressed, and ashamed of the mom I was being.
I had done the financial work. I had followed the plan. And the numbers were finally right. But inside, nothing had shifted.
That's when I understood something nobody had taught me: financial peace doesn't just come from the budget. It comes from managing your mind.
After that moment, I dove headfirst into learning about the brain, emotional regulation, and life coaching tools. I started doing the real inner work — coaching myself, feeling my emotions, building emotional resilience, and facing the truth about my thoughts.
What happened next surprised me. I didn’t just feel better. I became better.
I began showing up as a more grounded mom. I stopped spiraling when life pushed back. I built healthier boundaries. And I started to see money differently — not as a source of shame or a measure of my worth, but as a tool I could actually manage.
That combination — debt-free financial strategy plus cognitive behavioral coaching tools — became the foundation of everything I now teach. And I started teaching other women what I was learning.
Most financial programs address tactics or mindset — rarely both. Madeleine is certified in both, which is why her coaching works on the two layers that actually determine whether financial change sticks.
The tactical foundation. Debt-free financial principles, practical money management, and the common-sense structure that has helped millions of families build lasting stability — without complexity, without gimmicks, and without debt as a tool.
What this means for you: the financial framework behind this coaching is proven and grounded in integrity. Not internet trends. The real thing.
The psychological engine. Cognitive behavioral tools that help clients identify the self-limiting beliefs driving their financial patterns, take radical ownership of their actions, and intentionally design the outcomes they actually want.
What this means for you: we don’t just fix the budget. We work on the thinking that created the budget problem in the first place.
Before clients find Madeleine through the challenge or the podcast, institutions and organizations have already trusted her with a microphone. Here is where she has spoken, taught, and led.
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The women who come into this work describe a consistent shift — not that money got easier, but that they got steadier.
They stop avoiding their bank app. The statement gets opened, read, and closed without a spiral. The dread that used to follow them through the day gets quieter.
When they slip — and everyone does — they come back without ceremony. No shame spiral. No fresh-start Monday. Just the next right move, taken within hours, not weeks.
They stop operating as someone who is bad with money — and start operating as someone who is building a skill. That shift is quiet and permanent. And it changes everything.
The goal is not a perfect financial record. The goal is a woman who manages her money in a real life — not a perfect one.
Ownership. Recovery. Momentum.
Free. Live. Three days. It’s the clearest way to understand whether this work is what you’ve been looking for — and to experience Madeleine’s coaching style in real time.
Free to attend · $27 replay available after the event · Available to speak in English and Portuguese